Walmart has a longstanding history of supporting the military dating all the way back to their first veteran associate, founder Sam Walton. Since 2021, Walmart has engaged with veterans and military spouses, hiring more than half a million military community members. This year, Walmart, along with its customers, are expanding its appreciation of veterans coast-to-coast by donating up to $4 million cumulatively across multiple veteran-supporting organizations.
This Veterans Day: Heroes & Headliners Concert
On Nov. 11, Veterans Day, Walmart is celebrating the military community with a star-studded concert for veterans and their families. The first Heroes & Headliners concert features musical acts Chris Stapleton, H.E.R. and Imagine Dragons with Rob Gronkowski and Camille Kostek serving as emcees. Customers will be able to stream the sold-out concert live on Walmart.com/Live, Facebook, Twitter and YouTube. Held at Tampa’s MIDFLORIDA Credit Union Amphitheater, Heroes & Headliners will also highlight donations of up to $4 million for veteran organizations from Walmart, its customers, and the Walmart Foundation.
- Founded in 1991 by a Vietnam veteran and located in Kennesaw, Ga.,
- They are a leading manufacturer of premium, eco-friendly consumer products designed for air care, general cleaning and personal care.
- Proudly made in the USA, Beaumont Products manufacturers several brands sold nationwide and abroad that include: Citrus Magic, Veggie Wash, Clearly Natural, Citrus II, Trewax, Dermatone, Grease Monkey Wipes, and more.
- FEATURED PRODUCTS:
- Odor Absorbing Solid Air Freshener, $3.88 on Walmart.com
- Odor Eliminating Air Freshener Spray, $3.88 on Walmart.com
- FEATURED PRODUCTS:
- A veteran-owned business and certified by the National Veteran-Owned Business Association (NaVOBA) located in Rockford, Illinois.
- The company originated after being inspired by how important coffee is to firefighters to keep them awake and alert on their long shifts.
- The founder and CEO, Luke Schneider, is a retired firefighter/paramedic and a U.S. Navy veteran. The VP, Jason Patton, is also a firefighter.
- The coffee that began their journey, original medium roast coffee, was the first product they introduced in 2016.
- FEATURED PRODUCTS:
- Original, Medium Roast, Ground Coffee, 12 oz., $13.24 on Walmart.com
- Shellback Espresso, Medium Roast, Ground Coffee, $13.95 on Walmart.com
- FEATURED PRODUCTS:
- Grind is a small, veteran-owned business based in Salt Lake City, UT focused on Veterans access to dental care.
- The mission of the company is to inspire and give back to the community through everyday products and to organizations that support veterans experiencing homelessness and also give to nonprofits that work with veterans like Homeless Not Toothless.
- Grind sells a variety of products from shirts to workout bags but what Walmart sells from them is their toothpaste.
- FEATURED PRODUCTS:
- Grind Charcoal Toothpaste, $6.47 on Walmart.com
- FEATURED PRODUCTS:
- Jeffries Socks has been creating fun and stylish socks since 1937. Headquartered in North Carolina, they create colorful socks for people of all ages as well as military-approved socks for wearing in boots and combat shoes.
- FEATURED PRODUCTS:
- 6 Pack Dinosaurs Animals Fun Pattern Crew Cotton Socks, $15.99 on Walmart.com
- Military Anti-Odor Rib Crew Boot Socks, $18 on Walmart.com
- FEATURED PRODUCTS:
